Loyalty Myths
ISBN10 | 471743151 |
ISBN13 | 9780471743156 |
Binding | PAPERBACK |
Author | KEININGHAM |
Language | ENGLISH |
Publisher | JOHN WILEY |
Country of Origin | India |
1926.00
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.