Loyalty Myths

   In stock
SKU
BK0028841
ISBN10 471743151
ISBN13 9780471743156
Binding PAPERBACK
Author KEININGHAM
Language ENGLISH
Publisher JOHN WILEY
Country of Origin India

1926.00

 
 
 
 
 
 
 
 
 
 
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.