People's thinking is the basis for everything they do - all behavior is rooted in thought. The sum of people's thinking and their collective interaction is the mastermind of the organization's performance. It is the underlying platform on which every organization operates. An analogy to computer software makes sense here: new operating platforms and master programs are installed in order to allow other programs to operate and function effectively. Thoughtware is the operating platform of the organization. Change the thoughtware and the organization will change itself and create the capability to handle the future. Kirby and Hughes use an entertaining, creative, and engaging style to describe the cornerstones of the new thoughtware platform and illustrate how new thoughtware can generate order-of-magnitude change at every level.