When it comes to God, the name attributed to Him is impregnated with divine qualities and energy. Unlike our mundane names, His name opens up in four dimensions:

N?ma

R?pa |

Guna |

Shakti

Name

Form |

Virtue |

Potency

When we do the japa with awareness of these four dimensions, we derive the full benefit-by investing the same amount of time, we gain much more.